Southern Man Surf Ulladulla

Since 1974, Southern Man has been at the heart of the coastal lifestyle on the NSW South Coast. We’re not just a surf shop; we’re a third-generation family business, a core part of the Ulladulla community, and a team passionate about life in and by the water.

Our story began with a small shop and a simple mission: to provide the very best products for our community. For 50 years, we’ve grown with the town, evolving from a single store into a local institution and one of Australia’s fastest-growing online shops.

Today, our presence in Ulladulla is stronger than ever with two unique stores that cater to every aspect of the beach lifestyle, while our website brings the full experience to customers across Australia.

Through all the changes, our commitment has stayed the same: to offer genuine expertise and a collection of the world’s best brands. Whether you shop online or visit us in-store, you’re getting knowledge and experience that has been built over half a century.