Founded in 1973 on the Gold Coast of Australia by Gordan and Rena Merchant. The choose the name Billabong, the aboriginal word for ‘oasis’ they loved its uniqueness to Australia. The husband and wife duo starting sewing knee length boardshorts. The company offers alot of products to use while surfing, snowboarding, skiing, skating and wakeboarding. Billabong maintains it’s commitment through sponsorship of events and some of the top athletes in the world, like Joel Parkinson, Taj Burrows, Mark Occhilupo and Jack Freestone. Huge marketing campaigns behind the brand like ‘Life’s Better in Boardshorts’ and ‘A Bikini Kinda Life’ alway allows their customers to enjoy the lifestyle they are trying to promote.