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Shop leading surf brands.

We stock the most known and recognised skate and surf brands from around the world.

Dusty? No problem. OTIS lenses are made from Mineral Glass meaning they`re highly scratch resistant, so you can get your hands dirty without stressing about your sunnies.

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Hurley swim now instore and online! Tap to shop or come see us in store. 🤎🤍


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All new critical slide society in store and online!

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Congratulations @pearlpeterss
🏆 Winner of the Lets Surf Lake Mac Cadet Cup U16 Girls! 🏆👏🏽🏆👏🏽

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A staple to any wardrobe. Nike force 58 in premium white.

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Make sure the waves you catch are cleaner with the new and improved Base Tide Pro.

Now made with

tide recycled ocean plastics, each watch keeps garbage away from the water while keeping you up to date with pre-programmed tide info from 550 beaches from around the globe.

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Feel the island vibe this summer 🌺💛

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Pair of thongs with bottle opener on the outsole for cracking a couple cold ones? Sign me up

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A massive congratulations to teamrider @jettkbradley for winning the U14`s Woolworths @surfgroms_ at Torquay!

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Australia’s leading online surf shop.

Australia has long since been regarded as one of the premier surf spots globally, and surfing has undoubtedly become not just a hobby but a lifestyle in our culture. We at Southern Man Surf Shop aim to provide only the best gear from premier brands while also keeping it affordable and accessible for Australians around the country. Southern Man began as a small shop in an Australian coastal surf town in 1974. We have since grown from having our gear delivered to us out the back of national sales reps’ cars to providing our products across Australia.

Our Australian surf shop offers more than 5000 products from over 150 quality brands and ensures all our listings are top of the range. We aim to satisfy the need of your action sports hunger and welcome you to join us in our online conversation regarding the latest surf updates and new products.

Shop leading brands online.

Southern Man Surf Shop stocks products from over 150 top brands, including big names such as Quiksilver, Billabong, Rip Curl and Roxy. We’re your go-to online store if you’re looking for a one-stop surf shop. You can shop online and browse all the offered products from the comfort of your own home.

You can also find specialist, niche-filling brands on our site. Our online surf shop presents names including RVCA, The Critical Slide Society, Vissla, Futures Fin, and many more. Not only do we aim to provide the best quality surf and skatewear, but also high fashion and technical gear.

Why shop online with Southern Man?

Enjoy fast deliveries and easy returns within seven days of the product delivery. We deliver directly to you, and orders over $99 receive free standard shipping with the option of express shipping you can easily track. We aim to ship your product on the same day if your order is placed before noon on a business day. Any orders placed over the weekend will be processed first thing Monday morning.

We also offer many popular payment methods, including PayPal, Klara and Zip. You can even use Afterpay to break your payments into four instalments every two weeks, creating a payment plan if it’s more flexible than paying the total amount upfront. We have over 45 years of experience in the business and pride ourselves on our excellent customer care and in-store customer service.

What our customers say about us on Google.

4.9 Over 441 Reviews
Amazing store & service! Just what I wanted at a great price & with super quick delivery!
Great to deal with .got a wetty fast to ship..
great service , pricing and fast shipping thanks
Great service here, quick response to my emails, brought board on- line and was ready in board cover for me to pick up.

Premium gear and accessories.

On our website, you’ll find an extensive collection of surf, skate and bodyboarding gear fit for every occasion. Whether you’re a professional in an action sport or enjoy it as a hobby, we offer premium gear at affordable prices. Our accessories and hardware range from beginner and professional surfboards, wetsuits in all shapes and sizes, tail pads, surf wax and fins, comp leg ropes and any other gear you could need.

Men’s selection.

Find everything from tees, boardshorts, walk shorts, jeans, singlets and jackets to caps, watches, sunglasses, backpacks, belts and more at our Australian surf shop. We also have intuitive filters on our site that make it easy to narrow your search results and find the product you’re looking for.

We list products from as little as $5 to the best premium-grade gear up to $750. Whether you’re looking for yourself or as a gift to someone else, there will be something for everyone.

Women’s selection.

Our women’s section has all the usual tees, shorts, jeans, swimwear, jackets and shoes, dresses, singlets, skirts, bikinis, thongs, watches, bags, belts and sunglasses. Use our extensive filter settings to find the perfect accessory or clothing garment.

Our size charts provide an accurate guide for determining your size, whether it uses Australian or US sizes. Shop beginner and professional gear that’s not only practical but also distinguished in its style to let you reflect your personality when you hit the beach.

Kids’ selection.

Our kids’ section is vast and divided into three different categories. You can shop for toddlers up to six years, boys from eight to 16 and girls from eight to 16. There’s a wide range of cute apparel and the best gear for children, including swimwear, tops, rash vests, shoes, singlets, bottles and many more. We even offer fun stickers for them to decorate their boards, bottles and accessories, and wetsuits in all shapes and colours for your toddler or young child.

Southern Man Surf Shop stocks everything you need to get your little ones completely kitted out. Introduce them to the surf culture with unique, fun clothing and accessories designed for children.

Surf gear.

Browsing our surf shop online, you’ll find we have an entire section with more than 500 products dedicated to surfboards and hardware. You can buy fibreglass repair kits, earplugs, funboards and longboards, fins, deck grips, leg ropes and more. In our sale section, you can also purchase secondhand surfboards or find other sports hardware at affordable prices.

Other sports gear.

Not only do we sell premium surf gear, we also sell sports gear and hardware for other sports too. We have a comprehensive skate section where you can buy skateboards, surf skates, deck grips, trucks and wheels, and other skateboard parts. Browsing through our online shop, you will also see we stock accessories, clothing and hardware for wakeboarding, snowboarding and skimboarding.

Our lifestyle.

Surfing, skateboarding and bodyboarding are not just hobbies in the Southern Man team. They are an integrated part of our lifestyle. We spend our breaks surfing along the south coast of NSW, visiting local prime surfing spots like Ulladulla, Mollymook, Milton and Manyana. Our passion for surfing, skating, and bodyboarding ensures that the best quality goods are featured on our site, making it easy for all sports enthusiasts to find what they need. We have a brick-and-mortar retail store in Ulladulla, and our online store ships nationwide within ten days.

We also adventure beyond Shoalhaven, making annual surfing and skating trips to overseas countries to broaden our experience and knowledge in the market. Surf products and knowledge is our passion, and we aim to provide only the best products from top brands at our one-stop online surf shop.


Where can I buy surf brands online?

Southern Man Surf Shop sells all the surf and skate gear you could need from leading lifestyle and specialist brands. We offer products from more than 150 industry leaders, including Rip Curl, Quiksilver, Xcel and JS Industries.

How long does it take for my Southern Man order to arrive?

We offer different shipping options, from standard shipping, which can take between two and ten business days, to express shipping, which takes between one and five business days. We aim to ship any orders placed before 12 pm (AEST) on that same business day.

What surf brands are Australian?

As a global surfing hub, it’s no surprise that the top three world-renowned surf brands, Billabong, Rip Curl and Quiksilver, are all Australian. Other Australian surf brands are Roxy, Seafolly, Ocean & Earth, Tigerlily, Maywood, Surf Stitch and many more.

What brand do surfers wear?

The top brands surfers wear are Billabong, Quiksilver and Rip Curl, reliable brands that have been around for decades. However, at Southern Man, you’ll discover unique clothing from emerging brands that offer distinguished style and excellent value for money.

What Australian company is the largest surfwear manufacturer?

Quiksilver is one of the largest surfwear manufacturers, especially since its parent company, Boardriders Inc., owns several surf brands. Boardriders Inc. previously took over Billabong and owns other big names like Roxy.

What is the best surfwear?

While Rip Curl, Quiksilver and Billabong hold a large monopoly over surfwear, names like Hurley, Patagonia and O’Neill have also started offering premium surf gear. Gear from these brands is considered the best, with smaller brands like Outerwear also filling a specialised niche in the surfwear community.

What materials does Rip Curl use?

Rip Curl announced their new Salt Water Culture collection in 2019 and 2020. This range uses recycled materials like bottles, organic fleece, and cotton to create their surf gear to contribute to the global movement for better sustainability in the apparel industry.

How ethical is Rip Curl?

Rip Curl aims to provide ethically sourced and environmentally friendly products. In 2019, they received a B+ for the second year in the Ethical Fashion Report that Baptist World Aid Foundation published annually. This report is globally recognised and conducts in-depth research into the ethics of companies.

Is Quiksilver purely Australian?

Quiksilver started as a company in Australia, with its headquarters in Torquay, Australia. However, they have since grown to become a global brand available in most countries. Their headquarters are now based in Huntington Beach, California.

Is Quiksilver environmentally friendly?

Quiksilver is an environmentally friendly brand that aims to align its products with the United Nations Sustainable Development Goals. They’ve used over 200 million recycled bottles in their surfwear, continually developing and innovating to reduce their carbon footprint.