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Zero Skateboards | American Zero Skateboards | Zero Skateboards Skull
Founded by professional skateboarder and entrepreneur Jamie Thomas in 1996 in Carlsbad, California. Originally starting as a clothing company which then evolved into a skateboarding company. The graphic of the skull is nearly identical to the skull seen in the shirt worn by Sid in the animated film Toy Story. The company released seven videos Thrill of it All, Misled Youth, Dying to Live, New Blood, Promo, Strange World, Fresh 'till Death, Cold war and No Ca$h Value.